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This paper attempts to examine how developing the economic potentials of the poor can be a more sustainable pathway out of poverty. It explores the option of how making market mechanism work for the poor can have greater impact on poverty reduction. Unfortunately, since this is a new territory, there is currently very scant literature on the subject. This study was undertaken by Ma. Piedad Geron, Ronald Chua and Danilo Songco on behalf of PinoyME Foundation with support from the Hanns Seidel Foundation/Germany (HSF) under the joint project: "Microfinance Capacity Building Program,"