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Enhancing Climate Change Awareness through social media
Training for Public Relation officers of the Indonesian Ministry of Environment and Forestry

The Hanns Seidel Foundation (HSF) Indonesia, in collaboration with the Ministry of Environment and Forestry (KLHK), is committed to enhancing public relations efforts to effectively communicate climate change issues. Recognizing the importance of engaging stakeholders and the public, HSF supported KLHK in strengthening the capacity of public relations officers to leverage social media and digital content creation to raise awareness on climate change.

Participants took part in field exercises to practice video-taking for creating content related to climate change

Participants took part in field exercises to practice video-taking for creating content related to climate change

Training on Public Relations for Climate Change

On October 9-10, 2024, a specialized training session was held in Bogor, attended by 35 senior public relations officers from KLHK. The training aimed to equip participants with essential skills in mobile videography, video editing, caption writing, and social media management. With the increasing influence of digital platforms, the ability to produce high-quality visual content is crucial for successful public engagement and information dissemination.

Professional trainers guided participants through a comprehensive program covering:

  • Instagram Marketing Fundamentals

  • Creating Engaging Instagram Content

  • Understanding Audience Interaction on Instagram

  • Developing a Planned Content Strategy

  • Using Instagram Stories and Reels Effectively

  • Analyzing Instagram Performance and Increasing Engagement

 

Participants also gained hands-on experience in mobile videography, learning:

  • Smartphone Camera Features (Resolution, ISO, Shutter Speed, White Balance)

  • Basic Photo Shooting Techniques

  • Lighting and Audio for Videography

  • Basic and Advanced Smartphone Video Editing (using CapCut)

  • Creating Cinematic Videos and Social Media-Optimized Content

  • Telling Impactful Stories through Video

After the classroom sessions, participants applied their newly acquired skills during a field exercise at Orchid Forest, Bandung. This practical session allowed them to create high-quality short videos tailored for public relations campaigns on climate change.

 

Strengthening Public Engagement for Climate Action

By equipping public relations officers with advanced digital content creation skills, HSF and KLHK aim to improve public awareness and encourage active participation in climate change mitigation efforts. Effective communication is key to ensuring that climate policies and initiatives resonate with diverse audiences, fostering a more informed and engaged society.

Participants engaged in creating video content at Orchid Forest Bandung.

Participants engaged in creating video content at Orchid Forest Bandung