This year’s focus was on innovation and digitalisation
World Tourism Day 2018

The Dos and Don’ts for Tourists as well as some banners were displayed at the venue

HSF

Both Vice President and May Myat Mon Win from Myanmar Tourism Marketing (MTM) agreed that Myanmar is a very popular tourist destination and many visitors continue to come. Mrs. May Myat Mon Win stressed the importance of the new ‘Myanmar: Be Enchanted’ Tourism campaign which was launched a week before. Focussing on Myanmar as a charming, mystical and undiscovered country, the target is 3 million tourists per year.

Among the winners of the MoHT awards were some well-known tourism actors like Exo, Chatrium, The Strand or Mandalay Hill Resort, but also some newcomers such as Authentic Myanmar Travels and Tours.

The ‘innovation and digitalisation’ strategy had been clearly visible throughout the whole event. Instead of brochures and large amounts of printed material, the organizers used screens, displays and large posters. Businesses, which are specialized in 3D tourism, presented their virtual tours of areas like the pagodas of Mrauk U. Furthermore, different and new distribution channels were discussed.

The aim of the Dos and Don'ts is to create more aware travellers

HSF

Furthermore the MoHT had displayed and handed out both the English and Chinese version of the Dos and Don’ts for Tourists which is a cooperative tourism guidelines project of Tourism Transparency, the MoHT and Hanns Seidel Foundation.